Global and Transnational Business 2024 pdf epub mobi 电子书
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发表于2024-11-14
Global and Transnational Business 2024 pdf epub mobi 电子书
Global and Transnational Business 2024 pdf epub mobi 电子书
Global and Transnational Business 2024 pdf epub mobi 电子书
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Global and Transnational Business 2024 pdf epub mobi 电子书 图书描述
In this new edition of a successful textbookthe authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
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