Global and Transnational Business

出版者:John Wiley & Sons Inc

作者:Stonehouse, George (EDT)/ Campbell, David (EDT)/ Hamill, Jim (EDT)/ Purdie, Tony (EDT)

页数:496

出版时间:2004-10

价格:578.00元

装帧:Pap

isbn号码:9780470851265

In this new edition of a successful textbookthe authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.