本本书屋

 本本书屋 logo

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书

Sports Marketing and the Psychology of Marketing Communication
☆☆☆☆☆
简体网页||繁体网页

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书 著者简介

Sports Marketing and the Psychology of Marketing Communication 电子书 图书目录

下载链接在页面底部


点击这里下载
    
linkedin mastodon messenger pinterest reddit telegram viber vkontakte whatsapp 复制链接
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-30

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书


喜欢 Sports Marketing and the Psychology of Marketing Communication 电子书 的读者还喜欢


Sports Marketing and the Psychology of Marketing Communication 电子书 读后感

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

类似图书 点击查看全场最低价
出版者:Lawrence Erlbaum Assoc Inc
作者:Kahle, Lynn R. (EDT)/ Riley, Chris (EDT)
出品人:
页数:408
译者:
出版时间:2004-2
价格:$ 135.60
装帧:HRD
isbn号码:9780805848267
丛书系列:

图书标签:  

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书 图书描述

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书
Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 用户评价

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

评分☆☆☆☆☆

Sports Marketing and the Psychology of Marketing Communication 2024 pdf epub mobi 电子书

分享链接

linkedin mastodon messenger pinterest reddit telegram viber vkontakte whatsapp 复制链接




相关图书



服务条款
联系我们
关于我们
隐私政策

本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等

友情链接

中国国家图书馆
国立台湾图书馆
美国国会图书馆
开放图书馆 openlibrary.org

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有