Principles of Direct And Database Marketing

出版者:Trans-Atlantic Pubns

作者:Alan Tapp

页数:489

出版时间:2005-2

价格:505.00元

装帧:Pap

isbn号码:9780273683551

图书标签:DM

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This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.