Entrepreneurship

出版者:Thomson Learning College

作者:Cynthia L. Greene

页数:416

出版时间:2005-3

价格:$ 92.95

装帧:HRD

isbn号码:9780538441223

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ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.