International Business

出版者:McGraw-Hill/Irwin

作者:Donald Ball

页数:710

出版时间:2001-06-26

价格:$ 204.25

装帧:Hardcover

isbn号码:9780072485547

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..