Persuasion in Advertising 2024 pdf epub mobi 電子書 下載


Persuasion in Advertising

簡體網頁||繁體網頁

Persuasion in Advertising pdf epub mobi 著者簡介


Persuasion in Advertising pdf epub mobi 圖書描述

Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh and accessible text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Persuasion in Advertising 2024 pdf epub mobi 電子書 下載

Persuasion in Advertising pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-11

Persuasion in Advertising 2024 pdf epub mobi 電子書 下載

Persuasion in Advertising 2024 pdf epub mobi 電子書 下載

Persuasion in Advertising 2024 pdf epub mobi 電子書 下載



喜欢 Persuasion in Advertising 電子書 的读者还喜欢


Persuasion in Advertising pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Routledge
作者:O'Shaughnessy, John/ O'Shaughnessy, Nicholas J.
出品人:
頁數:232
譯者:
出版時間:2003-12
價格:$ 231.65
裝幀:HRD
isbn號碼:9780415322232
叢書系列:

圖書標籤:  


Persuasion in Advertising 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Persuasion in Advertising pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Persuasion in Advertising 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有