Imaging in Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-06

Imaging in Advertising 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Johnson, Fern L.

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页数:272

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出版时间:2007-12

价格:$ 129.95

装帧:HRD

isbn号码:9780415978811

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Imaging in Advertising 2024 pdf epub mobi 电子书图书描述

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

Imaging in Advertising 2024 pdf epub mobi 电子书

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