Designing Magazines

出版者:St Martins Pr

作者:Rothstein, Jandos

页数:208

出版时间:2007-11

价格:CDN$ 44.00

装帧:Pap

isbn号码:9781581154993

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Turn editorial challenges into graphic solutions

How does a designer create graphic solutions to the

behind-the-scenes editorial challenges at a magazine? Designing

Magazines is the complete guide to understanding the

inner workings of magazines and their day-to-day management—and a great

guide to using that knowledge to create visually stunning, editorially effective

magazines, in both new designs and rebranding. Thirty-five experienced editors,

designers, and consultants, all at the top of their fields, present their

insights on the goals and process of magazine design. Chapters focus on problems

faced by designers, ethical considerations, the future of the field, and

many more rarely discussed issues. A look at magazines that have risen above

the crowd to achieve special social importance—and how design has aided that

success—provides added inspiration for magazine designers everywhere.

• Big-name contributors include Steven Heller,

Fred Woodward, Joyce Rutter Kaye, dozens more

• Focus on trade and small magazines as well as

newsstand publications

• Eighty photographs show great examples of designs

and redesigns