The Rise of the Image, the Fall of the Word

出版者:Oxford Univ Pr on Demand

作者:Stephens, Mitchell

页数:256

出版时间:1998-10

价格:$ 56.50

装帧:HRD

isbn号码:9780195098297

图书标签:符號學传播学

In this work, Mitchell Stephens contends that the image will supersede the word as a means of understanding and entertainment. Although this may indeed signal the end of literacy as we know it, Stephens argues that television and electronic technologies will actually push intellectual progress beyond our wildest imaginings. Just as the development of writing and the invention of the printing press profoundly changed our culture, television has set in motion a third communications revolution.