Strategic Communication in Business and the Professions

出版者:Addison-Wesley

作者:O'Hair, Dan/ Friedrich, Gustav W./ Dixon, Lynda Dee

页数:465

出版时间:2007-3

价格:$ 106.90

装帧:Pap

isbn号码:9780205561209

具体描述

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.