Imaging in Advertising 2024 pdf epub mobi 電子書 下載

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Imaging in Advertising pdf epub mobi 圖書描述

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

Imaging in Advertising 2024 pdf epub mobi 電子書 下載

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發表於2024-11-09

Imaging in Advertising 2024 pdf epub mobi 電子書 下載

Imaging in Advertising 2024 pdf epub mobi 電子書 下載

Imaging in Advertising 2024 pdf epub mobi 電子書 下載

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Imaging in Advertising 2024 pdf epub mobi 電子書 下載

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