The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.
發表於2024-12-25
From Fiorucci to the Guerrilla Stores 2024 pdf epub mobi 電子書 下載
圖書標籤: 零售 時尚 教科書 意大利 brandscaping architecture ClaudioMarencoMores
so sweet...
評分so sweet...
評分so sweet...
評分so sweet...
評分so sweet...
From Fiorucci to the Guerrilla Stores 2024 pdf epub mobi 電子書 下載