Book Description

Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation—from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.

The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive—in a word, evil.

In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.

For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression."

Likewise, most of us mistakenly believe the "abortion rights" and "gay rights" movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the "gay rights" movement—which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes—faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.

No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.

In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "tempation"—the art and science of making evil look good.

From the Back Cover

"The Marketing of Evil is a serious wake-up call for all who cherish traditional values, the innocence of children, and the very existence of our great country." —Dr. Laura Schlessinger, talk-show host and author

"It's often said that marketing is warfare, and in The Marketing of Evil, David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America's Judeo-Christian culture." —David Limbaugh, syndicated columnist and author

"David Kupelian's research brings into sharp focus what many have sensed and suspected for a long time. ... [An] important and groundbreaking book." —D. James Kennedy, Coral Ridge Ministries

"From pitching promiscuity as 'freedom' to promoting abortion as 'choice,' the marketers of evil are always selling you something destructive—with catastrophic results. Kupelian shines a light on them all." —Michelle Malkin, Fox News Channel

"Like the dazzling disclosures found in the final page of a gripping whodunit or the fascinating revelation of a magician's secrets, The Marketing of Evil irresistibly exposes how it was done." —Rabbi Daniel Lapin, Toward Tradition

"The game's over, folks—the con men have been exposed. I urge every parent to read this eye-opening book." —Rebecca Hagelin, the Heritage Foundation

"The Marketing of Evil offers Americans real hope—because when our problems come this sharply into focus, so do the solutions." —Joseph Farah, WorldNetDaily.com

"Excellent! Simply excellent." —Donald E. Wildmon, American Family Association