Raising the Corporate Umbrella 2024 pdf epub mobi 电子书
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发表于2024-11-27
Raising the Corporate Umbrella 2024 pdf epub mobi 电子书
Raising the Corporate Umbrella 2024 pdf epub mobi 电子书
Raising the Corporate Umbrella 2024 pdf epub mobi 电子书
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出版者:Palgrave Macmillan
作者:Kitchen, Philip J./ Schultz, Don E.
出品人:
页数:432
译者:
出版时间:2001-11
价格:$ 118.65
装帧:HRD
isbn号码:9780333926390
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Raising the Corporate Umbrella 2024 pdf epub mobi 电子书 图书描述
Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.
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