National Cultures of the World

出版者:Greenwood Pub Group

作者:Parker, Philip M.

页数:264

出版时间:1997-2

价格:$ 129.95

装帧:HRD

isbn号码:9780313297700

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This work is an examination of "borderless" markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning and business decisions. Understanding non-political borders is especially important for products and industries that are "culture bound", and those that require local adaptation. National culture is often one critical factor that affects economic development, demographic behaviour and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic and business variables. A significant review of literature is also included.