When ordinary people band together to gain more control over their life conditions, the first order of business is to organize in pursuit of collective action. This how-to manual presents strategies, tactics, methods, and techniques that community members can use to set their own goals, select issues, campaign for these issues, recruit members, develop leaders, hold effective meetings, conduct research, lobby politicians and legislators, and get the word out to the media. The author brings more than three decades of experience to the task of explaining root principles for developing and exercising collective power; he moves effortlessly from such broad discussions into providing specific tips for effective organizing methods and techniques. Armed with the information in this book, any community can bring about social change through collective action.