Introduction to Behavioral Research Methods

出版者:Addison-Wesley

作者:Leary, Mark R.

页数:480

出版时间:2003-7

价格:$ 167.92

装帧:HRD

isbn号码:9780205396764

Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data. After chapters that introduce behavioral science, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. The Research Edition provides margin icons that guide students to the Research Navigator site.