The quest for happiness has become a cultural obsession. It's a must-have state of mind that is marketed at every turn from fast food to amusement park hawkers to self-help book publishers, cosmetic companies, and plastic surgeons. Have we gone happy crazy? Yes, in a consumer-oriented way, says clinical psychologist and internationally known social critic Schumaker. The problem, he says, is that people are looking for happiness in all the wrong places and have no idea how to find deep and authentic happiness. Schumaker takes us through history, across cultures, literature, religions, and philosophies to show how consumer culture is toxic to happiness, as well as general emotional well being. He offers ways to "society-proof" one's self to find new, deep, and lasting happiness. Entertaining, insightful, and thought provoking, Schumaker takes us into an arena and a growing field that will motivate readers to think, smile, and wonder.