Electronic Media Management, Revised, Fifth Edition 2024 pdf epub mobi 电子书

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发表于2024-11-14

Electronic Media Management, Revised, Fifth Edition 2024 pdf epub mobi 电子书

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出版者:Focal Press

作者:Peter Pringle

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页数:432

译者:

出版时间:2006-4-13

价格:USD 74.95

装帧:Paperback

isbn号码:9780240808727

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Electronic Media Management, Revised, Fifth Edition 2024 pdf epub mobi 电子书图书描述

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Management, Revised, Fifth Edition 2024 pdf epub mobi 电子书

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