Customer Relationship Management 2024 pdf epub mobi 电子书


Customer Relationship Management

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发表于2024-12-21

Customer Relationship Management 2024 pdf epub mobi 电子书

Customer Relationship Management 2024 pdf epub mobi 电子书

Customer Relationship Management 2024 pdf epub mobi 电子书



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出版者:John Wiley & Sons Inc
作者:Kumar, V./ Reinartz, Werner J.
出品人:
页数:323
译者:
出版时间:2005-5
价格:$ 104.25
装帧:Pap
isbn号码:9780471271338
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Customer Relationship Management 2024 pdf epub mobi 电子书 图书描述

"Customer Relationship Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Customer Relationship Management 2024 pdf epub mobi 电子书

Customer Relationship Management 2024 pdf epub mobi 电子书
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