Marketing of Agricultural Products (9th Edition)

出版者:Prentice Hall

作者:Richard L. Kohls

页数:544

出版时间:2001-07-29

价格:USD 120.00

装帧:Hardcover

isbn号码:9780130105844

For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.