Visual Persuasion 2024 pdf epub mobi 电子书

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发表于2024-12-27

Visual Persuasion 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Messaris, Paul

出品人:

页数:320

译者:

出版时间:1996-12

价格:$ 107.35

装帧:Pap

isbn号码:9780803972469

丛书系列:

图书标签: Messaris 广告 advertising

Visual Persuasion 2024 pdf epub mobi 电子书图书描述

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Visual Persuasion 2024 pdf epub mobi 电子书

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