We Interrupt This Newscast 2024 pdf epub mobi 电子书


We Interrupt This Newscast

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发表于2024-11-05

We Interrupt This Newscast 2024 pdf epub mobi 电子书

We Interrupt This Newscast 2024 pdf epub mobi 电子书

We Interrupt This Newscast 2024 pdf epub mobi 电子书



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出版者:Cambridge University Press
作者:Tom Rosenstiel
出品人:
页数:244
译者:
出版时间:2007-04-30
价格:USD 22.99
装帧:Paperback
isbn号码:9780521691543
丛书系列:

图书标签: 新闻  统计  journalism   


We Interrupt This Newscast 2024 pdf epub mobi 电子书 图书描述

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

We Interrupt This Newscast 2024 pdf epub mobi 电子书

We Interrupt This Newscast 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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We Interrupt This Newscast 2024 pdf epub mobi 电子书


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