In the mid 1990s, the emir of Qatar conceived the idea of a satellite channel that would further the progressive image he hoped to establish for his small Arabian/Persian Gulf state. At the same time, a short-lived partnership between the BBC and a Saudi company had left a handful of BBC-trained Arab journalists and broadcasters up for grabs. That was the inception of Al Jazeera?a satellite channel which changed forever the face of Arab broadcasting. This book's in-depth look at Al Jazeera examines whether its global success reflects particular organizational strengths. It explores whether Al Jazeera is merely a fad thriving on the thirst for free speech in the Middle East, or a new medium whose success will be sustained by its organizational culture and model. This work delves deep into the culture, workings and challenges of this powerful media organization to provide insights on its achievements, its future, and the true measure of its success.