News for a Change

出版者:Sage Pubns

作者:Wallack, Lawrence Marshall (EDT)/ Woodruff, Katie/ Dorfman, Lori/ Diaz, Iris/ Themba-Nixon, Makani (

页数:168

出版时间:1999-6

价格:$ 80.23

装帧:Pap

isbn号码:9780761919247

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News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.