The Marketing Era 2024 pdf epub mobi 电子书

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发表于2024-11-27

The Marketing Era 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Applbaum, Kalman

出品人:

页数:272

译者:

出版时间:2004-3

价格:$ 59.83

装帧:Pap

isbn号码:9780415945448

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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

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