Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书

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发表于2024-09-18

Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书

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出版者:Rowman & Littlefield Pub Inc

作者:Berger, Arthur Asa

出品人:

页数:216

译者:

出版时间:2003-9

价格:$ 30.45

装帧:Pap

isbn号码:9780742527249

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Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书图书描述

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书

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