Advertising the American Dream 2024 pdf epub mobi 电子书

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发表于2024-06-17

Advertising the American Dream 2024 pdf epub mobi 电子书

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出版者:University of California Press

作者:Roland Marchand

出品人:

页数:472

译者:

出版时间:1986

价格:USD 39.95

装帧:Paperback

isbn号码:9780520058859

丛书系列:

图书标签: 文化英文社科理论传播 society modernity American

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It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Advertising the American Dream 2024 pdf epub mobi 电子书

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