Introduction; J-C.Agnew
PART I: TRANSNATIONAL COMMODITY CULTURE, 1880-1914
Imperialism, Anti-Imperialism, and the Market: The Circulation of American Cigarette Trade Cards in China; N.Enstad
Transnational Mannequins: Modeling and Commercial Culture, 1908-1919; E.H.Brown
PART II: DESIGNING MARKETS, 1880-1960
Broadcasting Seeds on the American Landscape; M.Moskowitz
The Importance of Being Red: The Du Pont Company and the Color Revolution; R.L.Blaszczyk
The Popular Front in the United States and the Corporate Appropriation of Modernism; S.Clark
'The Billboard War': Scenic Sisters and the Business of Highway Beautification; C.Gudis
PART III: BUSINESS AND THE POLITICS OF DIFFERENCE, 1900-1930
'New York is Not America': Immigrants and Tourists in Post-WWI New York; A.Blake
'Are We Proud of Our Black Skins and Curly Hair?': Black Beauticians and Racial Politics during the Great Migration; T.M.Gill
'Be a Man and a Magician: Marketing Play and Manhood in a Culture of Consumption, 1900-1930; W. Register
PART IV: COMMERCE AND THE BUILT ENVIRONMENT, 1900-1940
Architecture, Corporate Ideology, and the Negotiation of Urban Public/Private Space; R.M. Moudry
Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920-1940; J.Fields
The Emergence of 1930s Strip and the Architecture of National Chains; M.J.Hardwick
Animated Show Windows, Commercial Pageantry, and the Business of Display in Interwar America; L. Bird
PART V: REPRESENTATION AND ORGANIZATIONAL CULTURE IN POST-WWII UNITED STATES
Postwar Sign, Symbol, and Symptom: 'The Man in the Gray Flannel Suit'; A. Creadick
'Girls in Gray Flannel Suits': Women and Work in Postwar American Culture; C. Davis
Ayn Rand and Intellectual Entrepreneurship; A. Hoberek
Afterword: Where Do We Go from Here?
Index
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