Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
發表於2024-12-04
Marketing Measurement and Analysis 2024 pdf epub mobi 電子書 下載
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Marketing Measurement and Analysis 2024 pdf epub mobi 電子書 下載