Written in a readable, accessible style, this book uses a mix of both classic studies and current references to illustrate sociological concepts and to underscore their continuing relevance. It examines what sociology is, why sociology is important, and why we study it. It makes evident how various social forces impact upon our lives and form our social experiences explaining that, when we understand these forces, we can better make sense of the world around us, better understand ourselves, and better participate in shaping the future for ourselves and for others. Throughout, the book extends traditional applications of these core concepts by focusing on their application to globalization and the internet. A series of biographical profiles highlight the careers of more than 70 notable sociologists as well as others who have contributed to the field. There is a chapter devoted to careers in sociology. Each chapter has a list of additional print and non-print resources.