Preface
Introduction
Chapter 1 The Assumption of Culture 12
The idea of culture, 12
Making culture visible, 14
The invention of culture, 17
Chapter 2 Culture as Creativity 22
Fieldwork is work in the field, 22
The ambiguity of "culture," 24
The wax museum, 28
"Road belong culture," 30
Chapter 3 The Power of Invention 34
Invention is culture, 34 Control, 37
The necessity of invention, 43
The magic of advertising, 49
Chapter 4 The Invention of Self 56
An important message for you
about the makers of time, 56
Learning personality, 60 On "doing your own thing":
The world of immanent humanity, 65
Learning humanity, 70
Chapter 5 The Invention of Society 76
Cultural "change":
Social convention as inventive flow, 76
The invention of language, 77
The invention of society, 83
The rise of civilizations, 90
Chapter 6 The Invention of Anthropology 95
The allegory of man, 95
Controlling culture, 99
Controlling nature, 102
The end of synthetic anthropology, 106
Index 112
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