The Rise of Brands 2024 pdf epub mobi 电子书

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发表于2024-09-16

The Rise of Brands 2024 pdf epub mobi 电子书

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出版者:Berg

作者:Moor, Liz

出品人:

页数:188

译者:

出版时间:2007

价格:29.95

装帧:Paperback

isbn号码:9781845203849

丛书系列:

图书标签: Branding 传播学 branding Branding,

The Rise of Brands 2024 pdf epub mobi 电子书图书描述

Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, "The Rise of Brands" analyzes exactly how brands develop and operate in contemporary society.

The Rise of Brands 2024 pdf epub mobi 电子书

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