发表于2024-09-12
Latinos, Inc. 2024 pdf epub mobi 电子书
图书标签: 人类学
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Davila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
为取得/捍卫latino市场,广告公司通过不断重述人们对latino这一族群的刻板印象,使其边缘地位进一步固定化、制度化,将其排除与之外并使其成为“永远外国人”,并将不符合其刻板印象的latino排除于这一市场。美其名曰:保护latino文化,或维持族群的authenticity
评分为取得/捍卫latino市场,广告公司通过不断重述人们对latino这一族群的刻板印象,使其边缘地位进一步固定化、制度化,将其排除与之外并使其成为“永远外国人”,并将不符合其刻板印象的latino排除于这一市场。美其名曰:保护latino文化,或维持族群的authenticity
评分为取得/捍卫latino市场,广告公司通过不断重述人们对latino这一族群的刻板印象,使其边缘地位进一步固定化、制度化,将其排除与之外并使其成为“永远外国人”,并将不符合其刻板印象的latino排除于这一市场。美其名曰:保护latino文化,或维持族群的authenticity
评分为取得/捍卫latino市场,广告公司通过不断重述人们对latino这一族群的刻板印象,使其边缘地位进一步固定化、制度化,将其排除与之外并使其成为“永远外国人”,并将不符合其刻板印象的latino排除于这一市场。美其名曰:保护latino文化,或维持族群的authenticity
评分为取得/捍卫latino市场,广告公司通过不断重述人们对latino这一族群的刻板印象,使其边缘地位进一步固定化、制度化,将其排除与之外并使其成为“永远外国人”,并将不符合其刻板印象的latino排除于这一市场。美其名曰:保护latino文化,或维持族群的authenticity
Latinos, Inc. 2024 pdf epub mobi 电子书