Advertising Myths 2024 pdf epub mobi 电子书

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发表于2024-07-05

Advertising Myths 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Cronin, Anne M.

出品人:

页数:224

译者:

出版时间:2003-12

价格:$ 65.48

装帧:Pap

isbn号码:9780415281744

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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Advertising Myths 2024 pdf epub mobi 电子书

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