Strategic Sport Communication 2024 pdf epub mobi 电子书

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发表于2024-11-26

Strategic Sport Communication 2024 pdf epub mobi 电子书

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出版者:Human Kinetics

作者:Paul M. Pedersen

出品人:

页数:408

译者:

出版时间:2007-04-23

价格:USD 66.00

装帧:Hardcover

isbn号码:9780736065245

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Strategic Sport Communication 2024 pdf epub mobi 电子书图书描述

"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

Strategic Sport Communication 2024 pdf epub mobi 电子书

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