Routledge Handbook of Sports Sponsorship 2024 pdf epub mobi 电子书

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发表于2024-12-13

Routledge Handbook of Sports Sponsorship 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Ferrand, Alain/ Torrigiani, Luiggino/ Povill, Andreu Camps i/ Lalonde, Pierre-Francois (TRN)/ Christ

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页数:288

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出版时间:2006-12

价格:$ 81.30

装帧:Pap

isbn号码:9780415401111

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Routledge Handbook of Sports Sponsorship 2024 pdf epub mobi 电子书图书描述

Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general business courses. With little else available on this subject on the market, our text provides a must have, detailed guide to the successful management of sports sponsorship. It explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors. Illustrated throughout with sport specific case studies, "Strategic Approaches to Sports Sponsorship" presents a wide range of perspectives on sports sponsorship including that of the sports organization, the event manager, the athlete and the commercial sponsor. A unique quality of this book is its clear guide to the legal issues associated with marketing, copyright, and contracts in print, television and radio sponsorship.

Routledge Handbook of Sports Sponsorship 2024 pdf epub mobi 电子书

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