Survey Research Handbook

出版者:McGraw-Hill College

作者:Alreck, Pamela L./ Settle, Robert B.

页数:496

出版时间:2003-11

价格:$ 166.96

装帧:Pap

isbn号码:9780072945485

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.