Improving Tourism and Hospitality Services 2024 pdf epub mobi 电子书

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发表于2024-10-03

Improving Tourism and Hospitality Services 2024 pdf epub mobi 电子书

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出版者:Oxford Univ Pr

作者:Laws, Eric 编

出品人:

页数:224

译者:

出版时间:2004-10

价格:$ 62.15

装帧:Pap

isbn号码:9780851999951

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Improving Tourism and Hospitality Services 2024 pdf epub mobi 电子书图书描述

Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.

Improving Tourism and Hospitality Services 2024 pdf epub mobi 电子书

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