具体描述
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In "Your Money and Your Brain, " Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. "Your Money and Your Brain" offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. "Your Money and Your Brain" is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
作者简介
Jason Zweig is a senior writer for Money magazine and has been a guest columnist for Time and cnn.com. He is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." Before joining Money, Zweig was the mutual funds editor at Forbes.
In 2001 Zweig was named "best financial columnist for a national publication" by Northwestern University's Medill School of Journalism. He received the 2006 Lifetime Achievement in Investor Education award from the Mutual Fund Education Alliance. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance.
目录信息
读后感
书中结论只要是关心人类误判、经济行为学方面知识的一定是很熟的，这本书主要解释这些结论背后的物质基础，即脑部神经科学方面的研究。
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评分加上此本，仅读过三本投资心理相关的书籍，另外两本是《风险规则》和《超越恐惧和贪婪》。在技术分析者的系统构建书籍中，读过的书籍中也有两本有较多心理学的描述，包括《海龟交易法则》和《通向财务自由之路》。 其中《风险规则》讲的较为简略，个人认为和《超越恐惧...
评分http://www.ebusinessreview.cn/c/book_detail-layoutId-38-id-229745.html 内容介绍 我们非理性，市场也疯狂 为什么金融市场会出现狂热、恐慌与崩盘？ 为什么我们总是高价跟进、低价杀出？ 分析师不可能预测市场走向，但我们为什么对他们还是顶礼膜拜？ 追逐热门股注定是烧...
用户评价
所谓的神经经济学，还只是在概念阶段，因为研究和结论都还太少来成为一个学说。自己引言觉得很吊，但其实内容一点也不新颖，另外什么理性和感性一起用，这种捣浆糊的说法最没有营养了。
评分所谓的神经经济学，还只是在概念阶段，因为研究和结论都还太少来成为一个学说。自己引言觉得很吊，但其实内容一点也不新颖，另外什么理性和感性一起用，这种捣浆糊的说法最没有营养了。
评分An inspiring book that elaborates main types of our psychological patterns and biases
评分所谓的神经经济学，还只是在概念阶段，因为研究和结论都还太少来成为一个学说。自己引言觉得很吊，但其实内容一点也不新颖，另外什么理性和感性一起用，这种捣浆糊的说法最没有营养了。
评分An inspiring book that elaborates main types of our psychological patterns and biases
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