Internet Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-23

Internet Marketing 2024 pdf epub mobi 电子书

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出版者:Thomson Learning

作者:Roberts, Mary Lou

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页数:0

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出版时间:2007-5

价格:$ 179.61

装帧:Pap

isbn号码:9780759392786

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Internet Marketing 2024 pdf epub mobi 电子书图书描述

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Internet Marketing 2024 pdf epub mobi 电子书

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