How to Market Books

How to Market Books pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page
作者:Alison Baverstock
出品人:
页数:324
译者:
出版时间:2008-03-28
价格:USD 50.00
装帧:Paperback
isbn号码:9780749450205
丛书系列:
图书标签:
  • textbook 
  •  
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

"How to Market Books", now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, "How to Market Books" shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost 'guerrilla' marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as 'the bible of book marketing'.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

5th edition

评分

5th edition

评分

5th edition

评分

5th edition

评分

5th edition

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有