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Catching Up Fast 2025 pdf epub mobi 電子書下載

Catching Up Fast

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China is about to pass the US as the largest Internet nation in the world, and its consumers are increasingly internet-savvy. Multinationals are scrambling to harness the Chinese Internet as a marketing tool. Just like the West, China is seeing a shift from top-down communications to a user-driven media landscape; companies can no longer expect to be in control of their messages. But Chinese Internet users are different from their Western peers. This means you cannot just adopt the same communication formulas that work at home. In this book, we explain what works and what doesn't work. It is the first book of its kind. It spans the entire range of Internet communications, from corporate websites and press room design to blogging and consumer-generated media, and is essential reading for anyone embarking on the task of marketing on the Internet in China.

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發表於2025-03-27

Catching Up Fast 2025 pdf epub mobi 電子書下載

Catching Up Fast 2025 pdf epub mobi 電子書下載

Catching Up Fast 2025 pdf epub mobi 電子書下載

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出版者:Springtime; 1st edition

作者:Patrik Lockne

出品人:

頁數:0

譯者:

出版時間:2007

價格:$25.00

裝幀:Paperback

isbn號碼:9789163309410

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Catching Up Fast 2025 pdf epub mobi 電子書下載

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