Inside Steve's Brain

出版者:Portfolio Hardcover

作者:Leander Kahney

页数:304

出版时间:2008-4-17

价格:USD 23.95

装帧:Hardcover

isbn号码:9781591841982

具体描述

Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.

It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them.

He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.

He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.

In Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.

作者简介

Book Description

Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.

It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them.

He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.

He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.

In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.

About the Author

Leander Kahney is news editor for Wired.com and primary author of its popular Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod. As a reporter and editor, Kahney has covered Apple for more than a dozen years.

读后感

But his unwillingnewss to compromise ensures that Apple products are never rushed out of the door until they are polished to his satisfaction. --Leander Kahney  

But his unwillingnewss to compromise ensures that Apple products are never rushed out of the door until they are polished to his satisfaction. --Leander Kahney  

本书不是 Jobs 传记，但在揭示 Jobs 和他回到 Apple 后的成功的秘诀却远在传记之上，在理解 Apple 不可思议的成功创新方面，也远在任何管理书籍之上。 比较起来，更流行的 iCon 虽然提供了 Jobs 的生平，但却歪曲了 Jobs 的真正精神。看完那本书，你会问：为什么这么一个混蛋能...  

But his unwillingnewss to compromise ensures that Apple products are never rushed out of the door until they are polished to his satisfaction. --Leander Kahney  

我现在刚刚从外面进口了这本书，翻开一看就是非常的精致，这也是我第一部打算看的全英文原版的书籍，待看完之后也会写一下书评

用户评价

这本书读完后，我感到一种知识的洪流裹挟着我，仿佛经历了一场关于现代商业哲学的深度洗礼。作者以一种近乎手术刀般精准的笔触，剖析了这家科技巨头在过去二十年间如何通过一系列看似“反直觉”的决策，构建起其难以撼动的帝国。我特别欣赏其中关于“用户体验至上”的论述，它不仅仅停留在表面上对界面美观的赞扬，而是深入挖掘了这种哲学如何渗透到公司文化、工程实践乃至供应链管理的每一个角落。书中描绘的那些关键时刻，比如某个至关重要的产品发布前的内部争论，那些紧张到令人窒息的会议场景，都让我仿佛亲临现场，感受着决策者的压力与远见。它没有提供廉价的成功公式，反而呈现了成功背后的复杂性、妥协与坚守。阅读过程中，我不断地停下来，回味那些关于“最小可行性产品”（MVP）与“完美主义”之间微妙平衡的讨论。这本书对那些渴望理解创新驱动型企业底层逻辑的管理者和创业者来说，无疑是一份极具价值的参考手册，它让你看到的不仅仅是光鲜亮丽的成果，更是那些在黑暗中摸索、不断自我否定的迭代过程。那种对细节的执着，对用户痛点的深刻洞察，才是真正的护城河所在。

我对这本书的阅读体验，更像是一场关于人性与权力的社会学观察。它并未将叙事聚焦于单一的“天才”叙事，而是巧妙地将镜头推向了围绕核心人物形成的一个复杂生态系统。那些硅谷的精英们，他们如何在共同愿景的感召下，又如何因为理念不合而分道扬镳，这种张力在字里行间跃然而出。尤其令人印象深刻的是关于组织架构和人才流动的章节，作者通过大量的访谈材料，构建了一幅关于“人才磁场”的动态图景。成功吸引和留住顶尖人才的机制，远非高薪可以完全解释，书中揭示的，是一种基于目标明确性和高度自治权的独特文化契约。我个人认为，这本书在描述“企业文化”这一抽象概念时，找到了极佳的落脚点，它用具体的案例告诉你，当愿景与现实发生冲突时，组织是如何自我修正或走向分裂的。这本书的叙事节奏时而紧凑如鼓点，时而舒缓如溪流，让读者在紧张的商业竞争细节和宏大的战略布局之间找到了很好的平衡点。对于想了解“组织惰性”如何被打破，以及“创新文化”如何被系统性地培育的读者来说，这本书提供了丰富的案例支持。

读罢此书，我脑海中浮现的不是冰冷的代码和华丽的财务报表，而是一幕幕关于“审美”与“实用”的激烈辩论。作者以一种近乎艺术评论家的视角，审视了这家公司产品设计哲学中的两次重大转变。第一阶段是追求极致的简约和功能的纯粹性，这在当时的环境下无疑是革命性的；而第二阶段，则是如何在这种简约的基石上，去承载日益复杂的功能需求而不显得臃肿。这种对形式与内容平衡的探讨，贯穿了全书。书中引用的设计原则，并非空洞的说教，而是直接与市场表现挂钩的真实案例。我尤其喜欢作者对于“技术债务”的描述，它不仅仅是代码层面的积累，更是一种哲学上的妥协。这本书以一种非常清醒的态度，剖析了如何在保持核心美学DNA的同时，适应快速变化的市场步伐，这对于任何一个注重品牌形象和长期价值的企业，都是一个值得深思的课题。它提醒我们，真正的创新，往往不是对现有事物的简单叠加，而是一种对核心价值的重新提炼和表达。

从一个更宏观的视角来看，这本书更像是一部关于“未来愿景”如何被市场力量不断修正和重塑的编年史。核心人物的远见卓识固然重要，但更引人入胜的是，这些愿景是如何在与监管机构、竞争对手乃至用户自身期待的博弈中，一步步被雕刻成型的。作者没有回避那些战略上的失误和市场预期的落空，反而将这些“挫折点”视为企业成长的关键转折。我发现书中关于“生态系统构建”的讨论非常深刻，它不再将产品视为孤立的个体，而是将其视为相互依存、共同进化的生命体。这种“开放与控制”之间的微妙平衡，是维持生态健康的关键。阅读过程中，我一直在思考，到底是一个强大的领导者定义了市场，还是市场力量最终塑造了领导者的决策轨迹？这本书并未给出简单答案，而是提供了一个充满细节和反思的观察平台，让每一位读者都可以根据自己的经验，去填充和理解这种动态的权力关系。它对“长期主义”的诠释，远比教科书上的定义要生动和真实得多。

这本书为我打开了一扇理解“构建与运营”之间永恒矛盾的窗户。我们总是容易看到那些耸人听闻的发布会和光芒万丈的产品，却忽略了支撑这一切的庞大、复杂的后端系统——那些看不见的“管道”。作者对于供应链管理和基础设施建设的描述，着实让我感到震撼。这里没有太多花哨的商业术语，更多的是关于如何在一个全球化、高风险的环境中，建立起一个近乎冗余但又高效的运营体系。我印象最深的是关于应对突发危机的章节，那种在极短时间内，从战略层面到操作层面的快速反应机制，展现了一个成熟组织的韧性。它揭示了一个真理：最伟大的技术成就，往往需要最坚实、最不起眼的工程基础来托举。这本书对于那些认为技术就是前端炫技的读者，是一个强有力的纠偏。它告诉我们，在追求宏伟蓝图之前，必须先将基础打得像磐石一样稳固。这种对“隐形工作”的尊重和详尽描述，是本书最宝贵的贡献之一。

文字客观冷静

冷靜深入解析蘋果產品背後之設計理念，念茲在茲。人類群星閃耀時。

有点散。有点乱。內容还好。

Early users loved the Mac in principle, but not in practice. What they fell in love with was not the machine itself, which was ridiculously slow and underpowered, but a romantic idea of the machine.

Steve Jobs是一个伟大的产品经理 他把自己的全部 他的品位 他的内心都砸到了产品中 苹果的伟大实际上是Jobs不可被超越 他摒弃了所有的官僚 强行应用他的个人意志 这是那些华尔街那些身着西服 道貌岸然的家伙们很企及的