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企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书

企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance
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发表于2024-06-13

企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书

企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书

企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书


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出版者:
作者:Gerald Michaluk
出品人:
页数:296
译者:
出版时间:2008-1
价格:339.00元
装帧:
isbn号码:9780470515808
丛书系列:

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企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书 图书描述

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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书
企业规划与公司治理中市场总监的角色The Marketing Director's Role in Business Planning and Corporate Governance 2024 pdf epub mobi 电子书
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