Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware it’s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consult From Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneur Rocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.

What you’ll learn

Rocky Smolin walks you through the essentials of turning a development project into a product, including

How to determine the best method of licensing your work and how to enforce that license

Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options

Selling products direct to the customer, through retailers, and via other sales channels

Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization

Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components

Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups