Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.
发表于2024-11-24
The Creative Shopkeeper 2024 pdf epub mobi 电子书
图书标签: StoreDecoration RetailDesign InteriorDesign
A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business?full of ideas for how best to market, display, and sell
Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.
To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative?and can do so on a budget.
This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes?Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic?the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.
500+ color illustrations
想开一个自己的小店,用心去经营,即使不是很赚钱。
评分想开一个自己的小店,用心去经营,即使不是很赚钱。
评分想开一个自己的小店,用心去经营,即使不是很赚钱。
评分全球有意思的店铺集合~翻翻还不错
评分想开一个自己的小店,用心去经营,即使不是很赚钱。
The Creative Shopkeeper 2024 pdf epub mobi 电子书