Groundswell 2024 pdf epub mobi 电子书

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发表于2024-11-26

Groundswell 2024 pdf epub mobi 电子书

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It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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出版者:Harvard Business School Press

作者:Charlene Li

出品人:

页数:224

译者:

出版时间:2008-4

价格:GBP 19.99

装帧:Hardcover

isbn号码:9781422125007

丛书系列:

图书标签: socialmedia 社会化媒体 social innovation 管理 media 营销商业

Groundswell 2024 pdf epub mobi 电子书图书描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 2024 pdf epub mobi 电子书

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