Book Synopsis

Dutch photographer Erwin Olaf delivers a velvet-gloved emotional impact with his highly stylized mode of image making. His work offers a blend of mid-century modern and noir aesthetics seen through a contem-porary, fashion-inflected lens. The ambi¬ence of the series presented in this volume—the first time these three bodies of work have been presented as a whole—is truly enigmatic and enticing. Olaf seduces the viewer via a man¬nered, restrained palette that is replete with faded avocado greens, golden-hued oranges, and subtle lilacs.

Each richly colored and sleekly com¬posed image offers a sly reinterpretation of Norman Rockwell-like iconography and characters, manifesting a nostalgia that both burlesques and wryly celebrates America of the 1950s and ’60s. As a whole, the mate¬rial investigates what critic Jonathan Turner defines as “Olaf’s recent fascination with the visual representation of such emotions of loss, loneliness, and quiet despair. . . . [He] plays games with the idea of cold reality versus cruel artifice, capturing that pre¬cise moment when innocence, hope, and joy are lost.”

This project was made possible, in part, with generous support from the Mondriaan Foundation, Amsterdam; Hasted Hunt Gallery; and the Consulate General of The Netherlands in New York.