Harvard Business Review on Green Business Strategy

出版者:Harvard Business School Press

作者:Hbsp

页数:204

出版时间:2007-11

价格:USD 22.00

装帧:Paperback

isbn号码:9781422121085

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Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.